Building a solid personal brand as a founder, entrepreneur, or startup owner is paramount for success in today’s competitive business market. Media relations may be effective for enhancing your brand identification and gaining media coverage.
At Storyteller, we have more than 12 years of experience in building effective media relations and getting our clients noticed in local and international PR media. But how do we do it? That’s what this article is all about. So, without further ado, let’s plunge into the topic at hand…
WE TELL STORIES
Through storytelling, we begin with designing a compelling brand message that resonates with our clients’ target audience and the media to build effective media connections. Then, we focus on unique selling proposition (USP) and brand personality to make our clients stand out. Most importantly, we never miss conducting research to locate the appropriate media outlets and journalists who cover targeted industry and then publish our personalized and relevant stories.
WE COVER EVERY MOMENT
Writing a press release is another essential component of media relations. A well-written, newsworthy press release can help you gain media attention and credibility with your target audience. We consider media training to prepare for interviews and press conferences to effectively communicate our clients’ brand message and build relationships with the media.
WE MANAGE CLIENT REPUTATION
We assist our clients with managing their brand’s reputation during a crisis. In negative publicity or a brand crisis, we often have to answer quickly, honestly and transparently to safeguard our clients’ brand image and keep the audience’s trust.
WE TRACK PERFORMANCE
We don’t just publish and watch the magic work. After our clients get highlighted on PR medias, we keep tracking key performance indicators (KPIs) such as media coverage, website traffic, social media engagement and brand sentiment. These are crucial critical to assess your media relations success. This fine-tunes our media relations strategy while increasing brand recognition and reputation for our client.
FREE TIPS FOR YOU
Media Relations establishes and maintains connections with journalists and media outlets which helps every business owner and entrepreneur to increase brand awareness and reputation, build thought leadership and reach a larger audience. Here are three simple Media Relations tips only for you…
- Network with the journalists
- Be responsive for an interview
- Be prepared with concise and compelling statements
WANT TO GET NOTICED?
Looking for ways to boost your brand’s visibility in the media? Our Media Relations team at Storyteller can help! With years of experience working with journalists and media outlets, we know how to create and pitch compelling stories that get noticed. From crafting press releases to securing interviews with top-tier media outlets, we’ll work tirelessly to help you build relationships with the right journalists and get the media coverage you deserve. Contact us today and creating a hype.